hier die fragen:
1. what is your understanding of "servicescapes" (definition, typology)?
Name and explain the dimensions of servicescapes. (15 points)
2. Choose an own service example. Draw a blueprint and explain the usage of blueprints and the different stages.
3. Draw the "new service development cycle" and explain the different elements in detail. name and explain different tools for each stage of the circle to develop new services.
Kandampully:
1. please sketch a service enxounter and describe the process of the encounter management
2. one possibility to increase the customer perception of quality is to train the employees. name and discuss possible dimensions of staff training
war nicht ohne, denk ich...die größten probleme hatten die meisten glaub ich mit dem servicescape, da haben alle nachgefragt was das überhaupt ist![]()
Lesezeichen