Zitat von
00bahu00
das ist doch determining relevant markets - step 2
also ich würd das schreiben:
the relevant market of an organization consists of a number of sub-markets/segments:
5 steps:
1) assessment of the market attractiveness:
market factors, competitive factors, economic factors
2) determining success factors for each market:
core factors, success factors
3) find out success factors from challenges of the macroenvironment:
factors in economy, technology, politics,..
4) determine the most important competitiors in each market
5) find out the relative competitive position
gibts einwende?!
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