MC fragen vom dezember:
1.) Economies of Scope
a.) are a form of synergy, i.e. a situation where the ultimate outcome of a system is smaller than the sum of its parts
b.) include different forms of synergies resulting from, for example, shared tangible resources, shared intangible resources, or pooled negotiation power
c.) can be achieved by coordinated strategies - like aligned market entry or pricing strategies - that can help avoid duplication of efforts, etc.
d.) can be accomplised by vertical integration rgar can lead to a faster flow of products through the supply chain, a decrease in inventory costs, and enhanced market access.
2.) According to Porters Five Forces
a.) the barganing power of buyers and suppliers, the threats of new entrants, substitute products or services and the rivalry among competitors have an impact on industry competition
b.) when suppliers have a high bargaining power they must charge lower prices and increase quality or services
c.) rivalry among existing competitors is particularly low when there are many competitors of similar size trying to gain dominance over another
d.) the bargaining power of buyers depends, among others, on their level of switching costs, respective price sensivity abd standardization or differentiation of products
3.) customer segmentation
a.) is based on the definition of the relevant market, the choice of basic segmentation approach, the determination of appropriate segmentation criteria, the formation of customer segments and the profiling of segments
b.) might build on personal attributes suitable as segmentation criteria like demographic, socio demographic, behavioral, psychological abd psychographic characteristics
c.) can include psychographic characteristics like age, income, occupation or education
d.) comprises forming segments of (potential) customers that are very different but internally homogeneous concerning their expectations and behaviour
4.) the three levels of strategy
a.) comprehend the corporate policy, the core strategy and the business unit strategy
b.) include a company's philosophy that builds on values and rules of behaviour
c.) inform about the company's purpose and the key markets of the company, the competitive advantaged and the strategies of the business units
d.) include the mission that exclusively addresses suppliers, customers and competitors
5.) the resource based view
a.) assumes hat company success depends on firm charateristics
b.) .................. on industry characteristics
c.) includes, among others, the analysis if core competencies and the selection of industries where core competencies can be exploited
d.) leads to a strategy formulation based on industry characteristics
falls rechtscheibfehler drinnen sind entschuldig ich mich

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