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ich habs auf diese weise sehr gut merken können, is zwar halb english, halb deutsch aba i find es erfüllt den zweck und man versteht was gemeint is!
hoff i kann dir damit helfen:
Awareness: unaided recall – you need no help or support for the product, because it is well known; aided recall – the product is supported in any form of advertisement or price reduction or anything else for being interesting
In evoked set research the marketer tries to find out what specific product offers or suppliers are preferred in a certain situation.
Consideration set: Available set: all products, for example all wash mittel in the regal in the supermarket. manche nimmst du wahr bzw fallen dir auf ->awareness. For example six wash mittel are in your awareness set, you know some of them well ( processed) and other you don’t know very well ( foggy set). You know three of them well, for eg: pril, ariel and burti; Burti – bad experience -> reject, ariel is ok, but a little bit expensive, you’re not sure-> hold, pril has a special price today and you like this brand -> evoked set.
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