1) a,c
2) b,d
3) a,b,d
4) a,b,c
5) -
bin mir zu 99,99% sicher
MC vom mai
EDIT: Anhang in den Klausurenbereich verschoben. Siehe http://www.sowi-forum.com/forum/showthread.php?t=18679
Geändert von Matthias86 (16.12.2009 um 21:59 Uhr)
1) b
2) d
3) b
4) a,c
5) a
wieder 99,99%
mfg
also bei der ersten würd i sagen b + c sind richtig, weil a kann doch eig. antwort a + d nicht richtig sein weil für 1 -> die perceived customers alle stakeholders betreffen und d is auch wieder unrealistisch wegen dem only die angegeben vorteile/nachteile sind zwar richtig aber er es würd schon noch mehrere geben
für 2. auf jeden fall a + c, also genau umgekehrt wie du es hast! weil market-based view hat ja immer was mit der industry analysis zu tun b + d betreffen den resource-based view
zur nr 3 da hätt ich c auch richtig weil da marketing process is ja teil des marketings und somit müssen ja die einzelnen prozessschritte wie intelligence, creation + generation auch dazu gehören, oder??
d hätt ich jetz nicht angekreuzt, hab ich jetz so nie gelesen... wo steht das?
bei frage 4 sind definitiv alle richtig hab alle antworten eins zu eins auf den folien nachgelesen
bei frage 5 stimm i dir zu bei determining relevant markets is nix mit assessing dabei =)
also bis auf frage 3 bin ich mir schon ganz sicher, dass dies die korrekten lösungen sein müssten! lasse mich allerdings auch bekehren falls ich im unrecht bin
lg pati
What is a corporate policy and which components does it have?
What is the purpose of the company? What do we want to become?
- The mission: Leading idea, business domain, objectives and priorities
- The philosophy: Values and rules of behavior
- Building the company’s vision:
CORE - Ideology: what is the character of the organisation? It is the glue that keeps the organisation together when it grows, expands and develops
Values: They are so primary and important that through out changes they are
still the core values. They are constant and the basic elements in an ever
changing world. They are the practices that are used.
what is important, how business should be done, role in society.
Purpose: They purpose should guide a company, should be fundamental – not a goal or business strategy. What do we want to do? Why is important?
The big goal: It is the power that draws the organization forward. It has a finish line and a specific time frame. It translates intangible into tangible figures or words. A big goal could be risky and should be kept reasonable. Targeting – common enemy – role model – internal transformation
Vivid descr.: It is worth and brings a mission to life. Provokes emotiones and
excitement. The people have a clear image in their head. It describes
what will bei f the mission is achieved
Hätte eine kurze Frage zu value chain!Bei einer alten Klausur war die Frage "what is a value chain and how can it be used to identify value creating activities? Kann mir bitte jemand sagen was da im detail gemeint ist!? Vielen Dank
What is a value chain and what is it good for?
A value chain is a chain of activities. Products pass through all activities in order and at each activity the product gains some value. The chain of activities gives the products more added value than the sum of added values of all activities.
A company will be successful if it translates resources more effiently into output that are required by the customers. To do that a company needs resources of ist stakeholders, to satisfy them and make sure to get their support.
Benefits: products, service, relationship and the image
Costs: money, time, energy
- Inbound logistics: receiving and warehousing of raw materials for production
- Operations: process of transforming inputs into output
- Outbound logistics: warehousing of finished goods
- Marketing & Sales: identification of customer needs and generation of sales
- Service: service to customer to sell products
Kann mir jemand sagen welche MC fragen im dezember gekommen sind?
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